🔓 93: Do more with less

Why community is one of the best investments a company can make during an economic downturn.

• Community Industry News:

  • Rachel Basoco joined Fidelity Investments as Digital Communities Advancement and Growth Director 

  • Jeffrey Roe joined DecisionLink as Senior Community Manager

  • Manouska Jeantus joined Miro as Community Lead 

  • Blake Ethridge joined Plex Systems as Community Manager

  • Devan La Spisa was promoted to Manager, Community Engagement at Zendesk

  • Lisa Wilberding joined Grafana Labs as Customer & Community Manager

  • Christina Garnett was promoted to Principal Marketing Manager, Offline Community and Advocacy at HubSpot

  • Daniele Bozzi was promoted to Community Manager at Personio

  • Arielle Nissenblatt joined SquadCast.fm as Head of Community & Content 

  • Mike Silberg joined NFX as Community Value Creator

  • Olga Koenig joined mogenius as Community and Developer Relations Manager 

  • Monique van den Berg was promoted to Head of Online Communities at Atlassian

  • James Dakota Monk joined Digits to lead community

  • Joe Farrar was promoted to Community Manager at Matillion

• Community During a Downturn

  • Doing More With Less: Community Is Good Business

  • Brian on stage with Jon Wishart at CMX Summit 2022

🧵 84: Don’t expect miracles

“What are the biggest things you tell companies to watch out for when they come to you with the idea of ‘I want to launch a customer community’ for the first time?” — Udit Lakhotia

🧵 80: Get aligned

“How best to approach when you work for an org that already has a wider community - but you're asked to build a secondary community for something more niche? The wider community is managed by a different department than yours, also.” — Gabrielle Leith

🔓 78: Begin again

Expanding the number of use cases your community addresses beyond Support.

• Community Industry News:

  • Sarah Wylie joined 6sense as Communities Marketing Manager

  • Lauri Wansley joined HubSpot as Senior Manager, Community Managers 

  • Karina Meza was promoted to Community Manager at Fiverr

  • Amanda Petersen joined Siemens as Community Innovation and Incubation Lead

  • Angela Keck joined Understood as Senior Community Manager

  • Saumya Bagga was promoted to Manager, User Community Support at G2

🔓 62: Read the room

Presenting your strategy to an executive audience.

• Community Industry News:

  • Sweta Shetty joined Hindustan Times as Community Manager

  • Amanda Martin was promoted to Head of Community at Unbounce

  • Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta 

  • Jelena Zanko was promoted to Director, Community Management at Imply

  • Commsor raises $50M in a Series B round

  • Brian joined Commsor as SVP, New Products

    • Community-Led Product Ideas Survey

• Executive readouts and alignment:

  • 23: Be bold. Be brief. Be gone.

  • Elements we discussed:

    • Opportunity Statement/Why

    • Scope

    • Research

    • Company/Community Goals

    • Business ROI

    • Health Metrics/Benchmarks

    • Integrated Approach/Collaboration

    • Strategy Components

    • Personas

    • Programs

    • Staffing Plans/Resources Required

    • Platforms

    • Milestones & Roadmap

    • Next Steps

• Aftershow:

  • Jada on the process