🔓 62: Read the room

🔓 62: Read the room

Erica Kuhl & Brian Oblinger

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Presenting your strategy to an executive audience.

• Community Industry News:

  • Sweta Shetty joined Hindustan Times as Community Manager

  • Amanda Martin was promoted to Head of Community at Unbounce

  • Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta 

  • Jelena Zanko was promoted to Director, Community Management at Imply

  • Commsor raises $50M in a Series B round

  • Brian joined Commsor as SVP, New Products

    • Community-Led Product Ideas Survey

• Executive readouts and alignment:

  • 23: Be bold. Be brief. Be gone.

  • Elements we discussed:

    • Opportunity Statement/Why

    • Scope

    • Research

    • Company/Community Goals

    • Business ROI

    • Health Metrics/Benchmarks

    • Integrated Approach/Collaboration

    • Strategy Components

    • Personas

    • Programs

    • Staffing Plans/Resources Required

    • Platforms

    • Milestones & Roadmap

    • Next Steps

• Aftershow:

  • Jada on the process