🔓 64: Inception

How to persuade others through the use of an age old framework.

• Community Industry News:

  • Vincent Mayers joined Gradle as Director, Community Operations

  • Vinicius Camilo joined Distrito as Investor Community Manager

  • Ahmet Uysal joined Sunrise UPC as Community Manager

  • Tuvy Le was promoted to Senior Program Manager at Github

  • Nic Tolstoshev joined Gravitee as Senior Community Manager

  • Saumya Bagga was promoted to Senior Community Specialist at G2

  • Robert McIntosh joined beThirsty as Community Builder

  • Allison Able joined Automation Anywhere as Senior Manager, Community

  • Christie Fidura started a new role as Director, Salesforce Developer Community at Salesforce

• Persuasion

  • Barry Schwartz: The paradox of choice

  • Brian’s framework

🔓 62: Read the room

Presenting your strategy to an executive audience.

• Community Industry News:

  • Sweta Shetty joined Hindustan Times as Community Manager

  • Amanda Martin was promoted to Head of Community at Unbounce

  • Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta 

  • Jelena Zanko was promoted to Director, Community Management at Imply

  • Commsor raises $50M in a Series B round

  • Brian joined Commsor as SVP, New Products

    • Community-Led Product Ideas Survey

• Executive readouts and alignment:

  • 23: Be bold. Be brief. Be gone.

  • Elements we discussed:

    • Opportunity Statement/Why

    • Scope

    • Research

    • Company/Community Goals

    • Business ROI

    • Health Metrics/Benchmarks

    • Integrated Approach/Collaboration

    • Strategy Components

    • Personas

    • Programs

    • Staffing Plans/Resources Required

    • Platforms

    • Milestones & Roadmap

    • Next Steps

• Aftershow:

  • Jada on the process

🔓 23: Be bold. Be brief. Be gone.

How to effectively engage Executives to sell the idea of community, gain their buy-in, and partner for success.

• Gaining Executive Buy-In:

  • 3: Sell the why

  • 21: Everybody wants the big title

  • “Sell me this pen.”

  • Brian’s IS-CL presentation

  • How to stall in a meeting

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