🔓 81: I love a good seasonal engagement program

Erica and Brian explore how OpenSpace and Guru delivered great engagement programs.

• Community Industry News:

  • Valentina Ruffoni joined Disciple Media as Community Experience Lead

  • Caroline Park joined Atlassian as Senior Manager, Community Engagement

  • Kristie Presten joined Tasktop as Community Manager

  • Carla Doty was promoted to Community Director at Yelp

  • Celina Zamora joined ServiceNow as Community Engagement Manager & Strategist

  • Shane Whaley joined FareHarbor as Head of Community

  • Ben Garrison joined Zscaler as Technical Moderator and Knowledge Manager

  • Katie Ray joined metadata.io as Head of Community

  • Kimberly Ndola joined Wonder as Community & Content Strategist

  • Cat Martinez joined Twilio as Principal Developer Community Engagement Manager, Developer Programs

  • Donna Nicholson was promoted to Community Engagement Manager at Reddit

  • Melodie Malfa was promoted to Senior Community Manager at Yelp

  • Erin H was promoted to Community Engagement Manager at Reddit

  • Clare Stager joined Seed Health as Employee Experience and Internal Community Manager

  • Nicola Lyons was promoted to Head of Community at Andela

• Engagement Programs:

  • OpenSpace Easter Egg Hunt

  • The 12 Days of Guru

🧵 65: Try a bunch of stuff

“How can I manage and set engagement expectations/goals when our community members don’t use our service/product everyday therefore may not interact daily/weekly with a community space?” — Hannah Rafter

🔓 29: Post, vote, comment, ask a question, answer a question, or attend a user group

Defining, measuring, and executing community engagement programs to grow your community and achieve your business goals. Also, Peeps.

• Community Industry News:

  • Holly Firestone promoted to VP, Community

  • Advice for DEI in Your Communities

  • Circle raises $4M

  • Commsor raises $16M

  • Twitter announces ‘Communities’

• Engagement:

  • Definition of Engagement

  • Definition of Thread Depth

  • Definition of Solution Rate

  • Definition of Responsiveness

• Programs:

  • Definition of Member Onboarding

  • Community Metrics Template

  • Episode 27 on Content Programs

  • Episode 26 on Groups

  • Episode 5 on Gamification

  • Episode 7 on Superuser Programs

  • Episode 20 on Employee Engagement

• Aftershow:

  • Peeps

• Sponsored By:

  • Grow your community and prove ROI with Orbit, the community experience platform that puts members first

  • Hivebrite’s Community Group Strategy eBook will help you understand the benefits of a group strategy, how and when to great a group, how to offer value, and tips to ensure success.