🔓 45: Money on the table

🔓 45: Money on the table

Erica Kuhl & Brian Oblinger

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How Sales and Community can partner together to build trust, educate customers, and drive revenue. Yeah, you read that right. Stick with us. You’ll learn a lot.

• Community Industry News

  • The State of Indian Community Management Report 2021 

  • Nicole Saunders as promoted to Director of Communities at Zendesk

  • Ryanne Perry joined Bynder as Community Manager

  • Julie Hamel joined Neo4j as Senior Director, Developer Community

  • Jennie Berry joined Sociability as Community Engagement Manager

  • Kelly Schott joined theSkimm as Community Manager

  • Hadas Drutman joined Seed Health as VP, Member Experience and Community

  • Morgan Brady joined Mansueto Ventures as Director of Community

  • Andrew Thomas joined Portainer.io as Senior Community Manager

  • Michael Kimathi joined Elarian as Developer Relations Community Manager

• Partnering with Sales:

  • Brian’s picture of community as a core theme at SKO

  • Building Community is Smart Business by Erica Kuhl

  • Measuring impact on sales (value stories)

• Sponsored by:

  • Super Forum 2021 is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences.

  • C School will help get hands-on education, mentorship, independent practice, and land a full-time job in community. Don’t take our word for it. Hear from Osama.

🔓 34: The “S” stands for “Success”

🔓 34: The “S” stands for “Success”

Erica Kuhl & Brian Oblinger

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How Customer Success and Community can partner to ignite education, adoption, satisfaction, upsells, renewals, retention, and advocacy.

• Brian Rights A Wrong:

  • Molli Aronce

• Community Industry News:

  • Higher Logic Acquired Vanilla

  • Mighty Networks raised $50M in a Series B

  • Nisha Baxi joined Gong as Head of Community

  • Sharath joined Product Hunt as Community Programs Manager

  • Mark Finnern joined Outschool as Head of Community 

  • Becky Scott joined JumpCloud as Sr. Mgr, Technical Community

  • Janice James joined AuditBoard as Head of Community

  • Monica Sibisteanu was promoted to Head of Content & Community at Monese

  • Iryna Charkashyna was promoted to Manager, Front End Development, Community Platforms at Palo Alto Networks

  • Ashley Dodge was promoted to Senior Director, Community at Copado

  • Chris Shernaman joined Netskope as Online Community Manager

• Customer Success

  • Alteryx Use Case Stories

• Sponsored by:

  • Higher Logic Acquires Vanilla: Better Together - Combining two, industry-leading platforms to bring human-focused engagement to more people than ever before.

  • C School delivers hands-on education, mentorship, and independent practice so that you can land a full-time job in community. They are now accepting rolling applications for Existing CMs and Job Seekers.

🔓 32: They love it when you say “Agile”

🔓 32: They love it when you say “Agile”

Erica Kuhl & Brian Oblinger

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Working with Product and Engineering to gather customer feedback, increase feature adoption, and build better products with communities.

• Community Industry News:

  • Common Room raised $32.3 Million in a Series B

  • Higher Logic launches new product packaging

  • Philippe Beaudette joined StackOverflow as Community Manager (Trust & Safety)

  • Or Manor joined ThinkUp Global as Community Manager

  • Jillian Bejtlich joined Zapier as Director of Community

  • Allison Able joined Sisense as Sr. Manager of Community

  • Jacob Gross joined Alignable as Community Manager

  • Amanda Peterson joined MURAL as Community Manager

  • Gabby McCone was promoted to Program Manager, Business Community at Pinterest

  • Francisco Fonseca is Creator at the Journey Endurance Club

  • Katherine Morillo was promoted to Community Manager at Airbnb

• Working with Product and Engineering:

  • Brian’s Blog Post on Building Product Communities

  • “Engineers are not good at dealing with customers!”

• Sponsored by:

  • Higher Logic’s new options for customer communities will help B2B companies improve customer experience and success, tailor marketing efforts, build brand advocates, and scale support efforts.

  • The 2021 Community Club Summit is the virtual event for builders and leaders in community-led companies. Join for free on May 11-13 for three days of content, thousands of attendees, and over 25 speaker sessions.

🔓 30: A nice, big, warm hug between Marketing and Community

🔓 30: A nice, big, warm hug between Marketing and Community

Erica Kuhl & Brian Oblinger

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How Community and Marketing teams can partner together to attract new prospects, convert them into paying customers, and educate them about new product offerings to drive shared value.

• Community Industry News:

  • Tesla shutting down their forum in favor of “social hub”

  • CMX Community Apprenticeship 

  • Rosie Sherry joins Orbit as their first community hire

  • Amanda Boyle joins Github as Community Strategy Sr. Mgr 

  • Paola Johnson promoted to Head of Community & Customer Advocacy at Thoughtspot

  • Kerri Williams joins Workday as Manager, Community Experience

  • Job: Community Engagement Manager at Workday

  • Rachel Makool promoted to Director, Community Experience at GoDaddy

  • Ed Giansante joins Wix as Head of Community

  • Leah Knowles promoted to Sr. Manager of Community Management &  Programs at Alteryx

  • Chris Shernaman promoted to Community Manager at Alteryx

  • Trey Waddell promoted to Sr. Manager of Community Development & Operations at Alteryx

  • Job: Program Manager, Community Recognition Programs at Alteryx

  • Community Club Jobs Board 

• Partnering with Marketing

  • Hivebrite Guest Blog: 5 Tips for Collaborating with Marketing to Drive Value with Engaging Communities

  • “Elephant in the Room”

  • Alteryx S-1

• Aftershow: 

  • Denver/Boulder Snowstorm

• Sponsored by:

  • Hivebrite is an all-in-one community management platform that empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities.

  • Commsor integrates with all the tools you already use, tying your community data together and enabling you to unlock insights, measure impact, and build a community-led company.

🔓 28: Keeping you out of prison

🔓 28: Keeping you out of prison

Erica Kuhl & Brian Oblinger

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Partnering with Legal for all of your community needs, staying out of prison, and an egregious misuse of the Salesforce blue cloud logo.

• Community Industry News:

  • CMX 2021 Community Industry Report

  • Community-Led Pledge

• Working With Legal

  • A checklist for how to partner with Legal

• Sponsored by:

  • Hivebrite is an all-in-one community management platform that empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities.

  • Grow your community and prove ROI with Orbit, the community experience platform that puts members first

🔓 25: A Costco-sized warehouse full of Support Engineers

🔓 25: A Costco-sized warehouse full of Support Engineers

Erica Kuhl & Brian Oblinger

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Working collaboratively with Customer Support to build a self-service community, ramping efficiency, and creating business value.

• Working with Customer Support:

  • Deflection

  • Brian’s CMX 2016 Talk On Support Communities

  • Community Launch Guide

  • Brian’s TSIA presentations: 2017 and 2018

  • Tribal Knowledge

  • Brian’s IS-CL Presentation on Calculating ROI

  • Solution Rate

  • Responsiveness

• Sponsored by:

  • Vanilla’s cloud-based customer community software. Drive loyalty, grow sales, and reduce service costs