🔓 48: A beautiful call to action

How to understand the motivations of your visitors to create incentives for them to join. That’s not it, though — don’t forget to onboard them properly.

• Community Industry News:

  • Rachel Hartley joined Siemens as Community Strategist

  • Shana Sumers was promoted to Senior Manager, Diversity, Equity, Inclusion & Belonging Communities at HubSpot

  • Jacob Gross joined Slack as Community Marketing Manager

  • Gabi Laing was promoted to Senior Marketing Specialist at Zendesk

  • Kerri Williams was promoted to Senior Manager, Community Strategy and Engagement at Workday

  • Jessica Long joined Alteryx as Online Community Manager

  • Sara Ott joined hound as Director of Content and Community

  • Sam Houston joined Honeycomb as Director of Community Success

  • Sofia Losada joined Firneo as Community Manager

• Conversion:

  • Community Launch Guide: Conversion

  • Acquisition episode

  • Engagement episode

• Sponsored by:

  • Vanilla Forums’ Customer Advocacy Maturity Model eBook is great for companies who want to elevate and grow their customer advocacy programs. It’s an easy way to measure what your advocacy experience is currently like in comparison to others, so you can determine the next steps to make it bigger and more effective.

  • Meetsy enables you to Connect your community, one introduction at a time. Create serendipity and unlock the power of networks in your community by enabling your members to easily connect with each other.